Alright everyone, if you haven’t heard of the ice bucket challenge this blog post is going to give you the run down. We have got it all covered, from what this ice challenge is all about, awesome videos of celebs who are participating in it, and how to win some swag with PumpUp by completing it! 


What Is It?

The Ice Bucket Challenge is a challenge to raise money and awareness towards ALS. It has people dumping a bucket of cold ice water over their heads and then posting the video of them doing it on their social media sites. I know what you’re thinking, how is dumping a bucket of ice water over your head going to do anything. Well, it is doing a ton. This challenge is raising awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s disease. According to ALS Association spokeswoman, Carrie Munk, the organization has raised around $1.35 million between July 29th and August 11th. This viral challenge has led to a 1000% increase in donations to the ALS foundation. Wow. 

What is ALS?

Don’t know what ALS is? We’ve got you covered there too. That’s why we searched up the key details of what ALS is on the ALS association website

"Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig’s Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed."


The Rules of the Challenge:

  • Fill a large (or very large, haha!) bucket of water, and then dump a ton of ice into it. 
  • Before dumping the super chilly bucket on yourself choose someone you want to nominate to do this challenge once you complete it - you can nominate more than 1 person if you want. Give them 24 hours to complete their challenge, if they fail to meet this challenge they will have to donate $100 to ALS. Or, do both! Donate and participate in the challenge. 
  • It’s time! Dump that ice over your head and feel the chills. 
  • Now share your vid on your social media sites to raise awareness about ALS and make sure to tag whoever you are challenging!
  • Voila - you’ve officially completed the ALS Ice Challenge. Congrats. 

If you’re also doing this challenge for the opportunity to win a PumpUp tank and bracelet from us that is even better. Post your vid on Instagram and be sure to tag us in your video/photo @pumpupapp and our favourite most creative ice bucket challenge participant will get some awesome swag!

So we want you to participate in this challenge for a fun time, a good cause, and the chance to win PumpUp Swag. 

Celebs Who’ve Taken The Challenge:

Not totally convinced to participate? Well, maybe these videos of these awesome celebs with have you jumping on the ice train!

Star of ‘The Faults in our Stars”, and “Divergent” Ansel Elgort does the Ice Challenge - adorable:

This Video is of Justin Timberlake Challenging Jimmy Fallon to the ALS Ice Bucket Challenge. Jimmy accepts and completes the challenge with Rob Riggle, Horatio Sanz, Steve Higgins, and the Roots:

Here’s the vid of the New England Patriots Football team completing this Ice Bucket Challenge:

Martha Stewart gets in on the action:

Okay, this kid is not famous or anything but his ice bucket challenge was WAY TOO GOOD. Seriously watch this for a laugh:

The Kennedy family takes on the challenge: