It’s in the media, celebrities are using it, and it is advertised in magazines. Waist training is the ‘new trend’ and it has gained popularity amongst the female community by showing off the quick effects that one can achieve by using it. Females idolize a 'perfect' hour-glass figure with a cinched in waist. What some women fail to realize is that each person has a unique body type and this image of what some perceive to be ‘the perfect body’ can be unrealistic. Waist training has made its way throughout history and is now making a major comeback in the 21st century. Waist trainers can appeal to many women: from new Moms who want to lose their baby weight such as Jessica Alba and Snooki, to women trying to lose weight faster. They may even find consumers in younger generations, who think that this practice is the new ‘normal’. Waist trainers claim to cinch your core, hips, and back.